A Model and Methodology for the Development of Consumer Information Programs-Reference-Cited by-同舟云学术

A Model and Methodology for the Development of Consumer Information Programs

Published:1979-01 Issue:1 Volume:43 Page:58-67
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Capon Noel¹,Lutz Richard J.¹

Affiliation:

1. Graduate School of Management, University of California, Los Angeles. Graduate School of Business Administration, Harvard University, Cambridge, MA.

Abstract

Consumer information programs can be more effective if they are conceived within a marketing framework which views consumer information as a product to be marketed. A methodology is outlined which can assist consumer information program developers in identifying information needs from the consumer's point of view, rather than the policy maker's.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224297904300107

Reference27 articles.

1. Issues in Designing Consumer Information Environments

2. Assessing the Effects of Information Disclosure Requirements

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