Affiliation:
1. Leo Burnett U.S.A., Chicago, IL.
Abstract
Children watch television much of the telecasting period rather than just Saturday morning. Their peak viewing time is the same as for the general population. Children are not passive acceptors of telecasts; they demonstrate substantial seasonal variations in viewing volume and respond both positively and negatively to changes in program structure.
Subject
Marketing,Business and International Management
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Les enfants et la consommation: Un tour d'horizon des recherches;Recherche et Applications en Marketing (French Edition);1990-03