Communication Strategies in Marketing Channels: A Theoretical Perspective
Author:
Affiliation:
1. College of Business and Administration, University of Colorado, Boulder.
2. Graduate School of Business, University of Wisconsin–Madison.
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Link
http://journals.sagepub.com/doi/pdf/10.1177/002224299005400404
Reference77 articles.
1. Resource Allocation Behavior in Conventional Channels
2. Development of a Content Analytic System for Analysis of Bargaining Communication in Marketing
3. Performance and Satisfaction in an Industrial Sales Force: An Examination of their Antecedents and Simultaneity
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