Correlates of Buying Behavior: Social Class vs. Income-Reference-Cited by-同舟云学术

Correlates of Buying Behavior: Social Class vs. Income

Published:1971-10 Issue:4 Volume:35 Page:8-15
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Myers James H.¹,Stanton Roger R.²,Haug Arne F.³

Affiliation:

1. DeBell professor of business administration at the University of Southern California, where he received his PhD in psychology

2. Assistant professor of management in the School of Business Administration, California State College at Long Beach

3. President of Haug Associates, Inc., Los Angeles and San Francisco

Abstract

This study compares social class and income as correlates of buying behavior for a variety of low-cost packaged goods. Its objective was to determine whether social class or income best explains which products are found in the home. The Los Angeles Times Continuing Home Audit is used as the data base.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224297103500403

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