Affiliation:
1. Graduate School of Business Administration, Harvard University.
Abstract
The behavior of Negroes in the marketplace is shown to be integrally related to attempts to find full status in American Society. According to the authors, the Negro market divides “spontaneously” into two segments on the extent to which individual Negroes make the efforts to achieve this full status.
Subject
Marketing,Business and International Management
Cited by
13 articles.
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