Affiliation:
1. School of Management at Syracuse University.
Abstract
How do product managers with little or no formal authority gain support for their product lines? This article reports the results of an exploratory field study designed to identify the sources of interpersonal influence used by product managers. The authors illustrate how various forms of influence are exerted by product managers in the absence of formal authority.
Subject
Marketing,Business and International Management
Cited by
22 articles.
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