Affiliation:
1. Industrial Economist for the Stanford Research Institute, Southern California Laboratories, South Pasadena
Abstract
Aware of the significance of impulse buying and wishing to anticipate possible changes in the market for its products, the Wm. Wrigley Jr. Company commissioned Stanford Research Institute to study the market for impulse items as it has developed in the past decade and as it is likely to develop during the 1960s. This article is drawn from the study findings, on the nature and significance of consumer impulse buying.
Subject
Marketing,Business and International Management
Cited by
272 articles.
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