Affiliation:
1. Associate Professor, Fuqua School of Business, Duke University.
Abstract
Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and value.
Subject
Marketing,Business and International Management
Cited by
5253 articles.
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