Book Review: Managing Brand Equity: Capitalizing on the Value of a Brand Name-Reference-Cited by-同舟云学术

Book Review: Managing Brand Equity: Capitalizing on the Value of a Brand Name

Published:1992-04 Issue:2 Volume:56 Page:125-128
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Zinkhan George M.¹,Smith Daniel C.²

Affiliation:

1. University of Houston

2. University of Wisconsin–Madison

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224299205600211

Reference6 articles.

1. Strategic Brand Concept-Image Management

2. SmithDaniel C. (1991), “An Examination of Product and Market Characteristics That Affect the Financial Outcomes of Brand Extensions,” Report #91-103, Marketing Science Institute.

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