Using Background Music to Affect the Behavior of Supermarket Shoppers-Reference-Cited by-同舟云学术

Using Background Music to Affect the Behavior of Supermarket Shoppers

Published:1982-07 Issue:3 Volume:46 Page:86-91
ISSN:0022-2429
Container-title:Journal of Marketing
language:en
Short-container-title:Journal of Marketing

Author:

Milliman Ronald E.¹

Affiliation:

1. Associate Professor of Marketing, College of Business Administration, Loyola University, New Orleans.

Abstract

This paper critically reviews the literature available and presents an empirical study that examines the effects of background music on in-store shopping behavior. It finds that music tempo variations can significantly affect the pace of in-store traffic flow and dollar sales volume.

Publisher

SAGE Publications

Subject

Marketing,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224298204600313

Reference14 articles.

1. Employee attitudes and employee performance.

2. MUSIC WHILE YOU WORK

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