Affiliation:
1. Stockholm School of Economics
2. Science Center Berlin and Technical University Berlin
Abstract
Labels, metaphors, and platitudes are linguistic artifacts that organizational leaders produce, steal, borrow, or buy from consultants for a high price. Studies on organizational change indicate that such linguistic artifacts are used as control tools and instruments of change. They enable leaders to manage meaning by explaining, coloring, and familiarizing, as opposed to traditional change and control methods—commanding, rewarding, and punishing. The article analyzes organizational use of linguistic artifacts through theoretical discussion and empirical examples.
Subject
Strategy and Management,Communication
Cited by
55 articles.
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