Managing Visibilities: The Shades and Shadows of NGO Work in Repressive Contexts

Author:

Albu Oana B.1ORCID

Affiliation:

1. Department of Management, Society and Communication, Copenhagen Business School, Frederiksberg, Denmark

Abstract

This study explores how visibilities are produced and managed, and how they transform the work of activists operating in repressive contexts. To advance emerging research, this study blends theoretical perspectives from visibility and activism research and builds on ethnographic methods and fieldwork in a non-profit organization. The contribution of the article to research at the intersection of visibility and activism is twofold: firstly, the article identifies the social and material agencies involved in the production of different dimensions of visibilities (mildly shaded and mostly shadowed). Secondly, the article shows how the three identified relational imbrications of agencies (encryption, obfuscation, and concealment) at times empower and undermine the efforts of both activists and oppressors. The findings provide novel insights concerning the (dis)empowering role of visibilities applicable to many collectives, corporations and institutions that rely on visibility management, as datafication is making it increasingly easy for behaviors to be seen.

Funder

Udenrigsministeriet

Publisher

SAGE Publications

Subject

Strategy and Management,Communication

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