Coethnic Endorsements, Out-Group Candidate Preferences, and Perceptions in Local Elections

Abstract

Black and Latino voters support coethnic candidates at high rates in local elections. What is less clear is how Black and Latino voters respond to out-group candidates when they do not have the option to support a coethnic candidate. I posit that when race and ethnicity become salient in a campaign, endorsements from Black and Latino leaders and organizations increase support of out-group candidates among Blacks and Latinos. I find that this hypothesis is strongly supported among Blacks. However, the same is not true for Latinos, most likely because of the political heterogeneity of the group. Using data from a survey experiment, I show that Black endorsements of minority out-group candidates are persuasive for Blacks, while comparable endorsements from Latinos are not as influential among Latinos.