Condoms and Culture: An Exercise to Foster Classroom Participation of International Students

Abstract

One problem encountered in teaching American and international management students is that class members tend to cluster by nationality and language, avoiding discussion with each other. This article presents a classroom role-playing exercise for management or marketing students to increase international student class participation. The exercise focuses on the interaction of culture and management and looks beyond simple business etiquette. It confronts students' preconceived notions and raises issues of the influence of culture on foreign market entry and product definition.