The Increasing Importance of Curriculum Design and Its Implications for Management Educators

Abstract

In this essay, I explore the topic of curriculum design in business and management education from the perspective of my current role as Associate Dean, Learning and Teaching. Using Biggs’s constructive alignment as an organizing framework, I summarize a number of challenges for management educators and administrators in the design and evaluation of programs and courses and highlight the increasing complexity of the task. I conclude by arguing that, from an associate dean’s perspective, management educators must increasingly adopt the role of designer, rather than teacher, and offer suggestions to help with that transition.