B-Schools on the I-Way: Avoiding Potholes, Dead Ends, and Crashes

Abstract

This article discusses one approach to using the Internet in a required MBA course. As a novice with no formal course work or training on the Internet, the author decided to undertake a risky experiment. First, the author presents the advantages and disadvantages of employing emerging instructional technologies. Then, the author assesses the successes and failures of integrating the Internet in an MBA course. The analysis includes the observation of student electronic postings and the solicitation of their feedback in various ways. The article concludes by offering general advice to other instructors contemplating use of the Internet to reduce their frustrations and disappointments.