Case Writing Reconsidered

Author:

Lundberg Craig C.1,Rainsford Peter2,Shay Jeff P.3,Young Cheri A.4

Affiliation:

1. Cornell University

2. University of Denver

3. University of Montana

4. University of Nevada, Las Vegas

Abstract

In this article, we argue that the contemporary ideal teaching case is becoming a decision-focused one and that dysfunctional consequences may arise from such a singular focus. The value of the case method is blunted when solely or overly focused on decision making. We suggest that case writers and teachers may usefully rediscover the roots of the case method and encourage and appreciate case variety. Provided is a preliminary listing of alternative case types and a classification of case objectives that support the aim of generating discussion for the enhancement of managerial thinking, not simply decision-making capabilities.

Publisher

SAGE Publications

Subject

General Business, Management and Accounting,Education

Reference28 articles.

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