Affiliation:
1. University of Houston - Clear Lake, Houston, Texas (USA).
2. President (Officiating), IIHMR University, Jaipur, India.
Abstract
When one talks about a healthcare organisation, in most instances it is an automatic assumption that we are talking about clinical personnel. This article addresses the critical role that non-clinical personnel played during the COVID-19 pandemic. In particular, the authors delineated the critical roles of the marketing department personnel in healthcare organisations. In light of the pandemic, in the future, there will be a greater need for unique training topics that were not even imagined in the years prior to 2020, and using the concepts of marketing, the authors have provided a list of the potential generic topics as well as how to assess its reach, effectiveness and value.
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献