Understanding and evaluating populist strategy

Abstract

Populism describes those strategies which actors endorsing populist ideas must use in order to be considered populist. Typical populist strategies include the hijacking of state institutions; the development of clientelistic relationships with constituencies labelled the people, or employing certain rhetorical moves in which enmity between the people and a corrupt elite looms large. In this paper, I argue against tendencies to define populism according to a specific set of tactics that are supposed to flow directly from populist ideas. Instead, populism should be understood in terms of a particular orientation, which grounds and justifies a range of strategies, all of which – nefarious or otherwise – should be considered populist. This orientation posits that enmity between ‘the people’ and an elite is a defining feature of political life, in part because it is responsible for serious failures in a country’s ostensibly democratic institutions. These failures create a degree of ambivalence with respect to these institutions’ claims to authority and obedience, and generate the perception that political actors thereby enjoy an expanded set of moral permissions. Finally, populists argue that elites prosecute revanchist projects aimed at resisting populist pathways to power and undermining them once in office. Populist strategies then are simply whatever range of tactics political actors use who accept the validity of that above orientation.