How Second-Order Is the Regional Level? An Analysis of Tweets in Simultaneous Campaigns

Abstract

This article puts the second-order theory for regional elections to the test. Not by analysing voting behaviour but with the use of campaign data. The assumption that regional campaigns are overshadowed by national issues was verified by analysing the campaign tweets of Flemish politicians who ran for the regional or national parliament in the simultaneous elections of 2014. No proof was found for a hierarchy of electoral levels but politicians clearly mix up both levels in their tweets when elections coincide. The extent to which candidates mix up governmental levels can be explained by the incumbency past of the candidates, their regionalist ideology, and the political experience of the candidates.