A Study of Millennials's Preferences for Social Media Advertising in Delhi NCR
Author:
Publisher
Associated Management Consultants, PVT., Ltd.
Subject
Marketing
Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Demystifying the Effect of Social Media Advertising on Purchase Intention of Millennials: Role of eWOM and Privacy Concerns;Journal of Creative Communications;2024-05-06
2. Navigating the Stars: The Moderating Effect of Social Media Usage on the Admission Intention of B-schools;FIIB Business Review;2023-09-27
3. User Perceptions and Experiences of Targeted Ads on Social Media Platforms: Learning from Bangladesh and India;Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems;2023-04-19
4. An AI-enabled approach for improving advertising identification and promotion in social networks;Technological Forecasting and Social Change;2023-03
5. Examining the Beliefs, Attitudes, and Behavioural Responses of Indian Millennials Towards Social Media Advertisements;International Journal of E-Business Research;2023-02-03
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