Sustainable Business Development Strategy In Cassava Cracker Production Business

Abstract

Cassava is a plant originating from Central and South America, as a type of tuber plant that has high carbohydrates. As many people know, food made from cassava will give a feeling of satiety, so in some regions in Indonesia cassava is used as a staple food as a substitute for rice. As a root crop that cannot last long, some people take the initiative to process cassava into dry food that can be stored for several months but still has a good taste as a snack or food accompaniment. Several groups of housewives took the initiative to process cassava into savory and crispy crackers, and can increase family income. As a cassava cracker processor in the countryside, it still uses a chopper for raw materials that are still simple to produce cassava crackers. The purpose of this study is to find out the level of effectiveness of cassava cracker processing so that it has more selling value and export quality, with a strategy that can develop a sustainable business, so that it becomes one of the products that is competitive and exported abroad.  In terms of production, cassava cracker orders are quite promising, but are still constrained by several conditions that result in not fulfilling all orders. This makes the researcher intend to help producers to be able to increase the production of cassava crackers that have characteristics and can be competitive until they are exported abroad. The strategies offered will have an impact on improving business results and sustainable and competitive cracker production processes, testing the quality of cassava crackers, packaging and branding, and marketing strategies. The expected output is that researchers can contribute to sustainable business development for producers and can be published in international journals.