Consumer Subjectivity, Space, and Advertising Research-Reference-Cited by-同舟云学术

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Consumer Subjectivity, Space, and Advertising Research

Published:1999-08 Issue:8 Volume:31 Page:1443-1457
ISSN:0308-518X
Container-title:Environment and Planning A: Economy and Space
language:en
Short-container-title:Environ Plan A

Author:

Leslie D¹

Affiliation:

1. Department of Geography, Brock University, St Catharines, Ontario L2S 3A1, Canada

Abstract

In response to conditions of reflexive accumulation, advertising research has turned from positivist approaches dominant from the 1960s to the 1980s towards the use of qualitative method-ologies such as focus groups and ethnography. This includes an emphasis on place rather than space and signals a new mode of subjectification.

Publisher

SAGE Publications

Subject

Environmental Science (miscellaneous),Geography, Planning and Development

Link

http://journals.sagepub.com/doi/pdf/10.1068/a311443

Reference44 articles.

1. Desperately Seeking the Audience

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1. Building relationships with consumers: consumer research as formative objects;Culture and Organization;2023-06-15

2. How the replica of the Italy’s Northeast Industrial District model failed in Timisoara (Romania);Investigaciones Geográficas;2018-06-13

3. Inflated granularity: Spatial “Big Data” and geodemographics;Big Data & Society;2015-08-27

4. Inflated Granularity: Spatial Big Dataa and Geodemographics;SSRN Electronic Journal;2015

5. Espace et publicité;Géographie et cultures;2010-03-01

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