Hazard-Rate Modelling of Store-Switching Behaviour

Author:

Reader S1,McNeill F R2

Affiliation:

1. Department of Geography, College of Arts and Sciences, University of South Florida, Tampa, FL 33620-8100, USA

2. SAS Institute (Canada) Inc., Toronto, Ontario, M5J 2T3, Canada

Abstract

In marketing science, hazard-rate models have shown great promise for investigating the dynamics of brand choice. In this paper, the value of hazard-rate models in geographic research is illustrated by the estimation of proportional hazards models and accelerated failure-time models for a well-defined spatial choice problem. These hazard-rate models produce satisfactory results and provide insights into the state and temporal dependencies of the spatial choice situation being investigated.

Publisher

SAGE Publications

Subject

Environmental Science (miscellaneous),Geography, Planning and Development

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