Issue Publics, Mass Publics, and Agenda Setting: Environmentalism and Economics in Presidential Elections

Abstract

In this study we assess whether the two major political parties and their presidential candidates played any role in mobilizing public support for environmentalism, as compared with economic issues. Our empirical analysis is based on (1) content analysis of the party platforms, (2) content analysis of campaign rhetoric, and (3) identification of ‘attentive’ publics in the electorate. Over the period 1972–92 no fewer than 12% of respondents mentioned economics but no more than 3.9% mentioned purely environmental concerns. We conclude that the environmental policy agenda did not originate from two-party electoral competition.