Extending Geodemographic Classification: A New Regional Prototype

Abstract

Geodemographic systems currently provide classifications of small areas based primarily on their demographic and socioeconomic characteristics. In this paper the authors aim to demonstrate the value of extending geodemographics by including new sets of variables. These have been selected to represent further dimensions of demand, workplace-based characteristics, and indicators reflecting the interaction between areas. A prototype regional system is constructed that is based on postal sectors in Yorkshire and the Humber classified into nine distinctive clusters.