Leading Trends in Innovative Development – Identification using Marketing Research

Abstract

Access to information has become extremely easy these days. Hence the common belief that we have established an information society in which knowledge is treated as the greatest wealth and which at the same time constitutes the basis for innovative development of enterprises, countries, regions. The paper presents identification of the leading areas of innovative technological development using marketing research. This allows the main objective to be fulfilled, which is to help choose the directions of research. . The source of data was the international exhibition of inventions held annually in Geneva, treated here as a case study. The research covered exhibitions held in 2017 and 2019, for which over 500 presented new solutions were classified each time. The results were confronted with a national event gathering inventors – the Polish National Student-Inventor Competition. Every year, approximately 100 solutions are submitted to the competition and then evaluated.