The Impact of E-marketing on Consumer Purchase Decision in Jordan-Reference-Cited by-同舟云学术

The Impact of E-marketing on Consumer Purchase Decision in Jordan

Published:2022-01-10 Issue: Volume:19 Page:161-168
ISSN:2224-2899
Container-title:WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
language:en
Short-container-title:

Author:

Qtaishat Nour Marwan¹

Affiliation:

1. Al Balqa ’Applied University, Faculty Salt College, Salt, JORDAN

Abstract

This study explored the effect of e-marketing on consumer purchase decision in Jordan. The population includes all the accessories E-marketing companies that are located in Jordan. The sample consist of (100) individuals who work as mangers. The researcher used a questionnaire that sheds a light on e-marketing. The targeted variables are: (website, social media). It was found that the severity of the impact of E-marketing on consumer purchase decision in Jordan is high. It was found that website and social media have a high impact on consumer purchase decision in Jordan. It was found that there is a significant difference between the managers’ attitudes which can be attributed to the company age regarding for the favor of the companies which has been established since more than 10 years. The researcher recommends assisting local companies in developing their electronic marketing methods. That shall foster the development of commercial companies, especially small and medium companies.

Publisher

World Scientific and Engineering Academy and Society (WSEAS)

Subject

Economics and Econometrics,Finance,Business and International Management

Reference16 articles.

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2. Husein, M. (2020). The impact of social factors and a mix of marketing elements on the intention of students in Jordanian universities to purchase automatic selling machines. MA thesis. Middle East University. Jordan

3. Salam, M. (2020). The factors affecting the Libyan consumers’ decision to shop online: A case study targeting the students in Tripoli University. MA thesis. Middle East University. Jordan

4. Al-Khaza’leh, A. (2015). The factors affecting the Jordanian consumers’ purchasing decision: An empirical study targeting the buyers of hybrid cars in Amman. Unpublished MA thesis. Zarqa University. Jordan

5. Zarqan, W.; and El-E’raibi, N. (2014). The impact of price on the purchasing decision of commodities: A field study targeting a sample of consumers. Unpublished MA thesis. Akli Mohand Oulhadj University of Bouira. Algeria.

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