The Effect of COVID-19 Pandemic on Consumer Online Purchasing Behavior

Abstract

This study aimed to explore the impacts of COVID 19 pandemic on the consumer online purchasing behaviors in Jordan. A descriptive analytical approach was adopted. The population involves all the online consumers in Jordan who shopped online during the pandemic. The researcher passed the questionnaire forms to 200 students by email who were selected from three Jordanian universities that are located in Amman. Those students were selected randomly. All the forms were filled and retrieved. All the retrieved forms were analyzed statistically. The response rate is 100%. The questionnaire was developed by the researcher based on the literature that was reviewed. SPSS software was used. Means and standard deviations are calculated. The researcher concluded the COVID 19 pandemic has a moderate impact on consumer online purchasing behaviors in Jordan. That was concluded from the perspective of the students who are enrolled at Jordanian universities. The researcher found that there are differences between the respondents’ views which are attributed to gender for the favor of females. She recommends taking the recent purchasing trends into consideration when setting marketing plans by plan developers.