Digital Marketing during COVID 19: Consumer’s Perspective

Abstract

In this article, we present a first study on how Covid-19 pandemic can influencefundamental essences and marketing developments. We argue that Covid-19 pandemic offersbusinesses an excellent opportunity to shift to real and honest marketing that can actuallytackle urgent environmental and social challenges globally. We also explore some futurepaths for how the pandemic can affect consumer ethical decision-making. In our marketingdiscussion, we explain how we think that marketing is being carried out and how we expectthis pandemic can change, and not just the marketing climate, but also how companiesimplement their marketing strategies. We further discuss about the digital marketing duringthe pandemic how it can help the consumers. The data was collected from 500 consumers inAmman, Jordan so as to assess their perspective towards digital marketing. It was found outthat consumers during the pandemic were attracted towards offers, anti-crisis deals,personalized digital communication and empathy by the companies