The Role of Creativity in Mediating Absorptive Capacity and Human Capital to Increase Product Innovation in Creative Industry MSMEs-Reference-Cited by-同舟云学术

The Role of Creativity in Mediating Absorptive Capacity and Human Capital to Increase Product Innovation in Creative Industry MSMEs

Published:2023-12-15 Issue: Volume:21 Page:317-327
ISSN:2224-2899
Container-title:WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS
language:en
Short-container-title:

Author:

Prihatna Kusumah Arif¹,So Idris Gautama¹,Saroso Hardijanto¹,Abdinagoro Sri Bramantoro¹

Affiliation:

1. Management Department, BINUS Business School, Doctor of Research in Management, Bina Nusantara University, Jl. Raya Kb. Jeruk No.27, RT.1/RW.9, Kb. Jeruk, Kec. Kb. Jeruk, Jakarta Barat, DKI Jakarta 11530, INDONESIA

Abstract

This article aims to analyze the role of creativity as a mediating factor in enhancing product innovation within the context of the culinary creative industry MSMEs in Indonesia. This study adopts a quantitative approach and utilizes a survey method for primary data collection through questionnaires from 162 MSMEs. The collected data were analyzed using PLS-SEM. The study’s findings indicate that absorptive capacity and human capital have a more direct influence on product innovation compared to the mediation of creativity. Creativity partially mediates the influence of absorptive capacity, while the influence of human capital on product innovation cannot be mediated by creativity

Publisher

World Scientific and Engineering Academy and Society (WSEAS)

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