Affiliation:
1. Department of Marketing and Trade VSB – Technical University of Ostrava 17. listopadu 2172/15 708 00 Ostrava-Poruba, CZECH REPUBLIC
Abstract
This article aims to identify factors that affect potential travellers in the phase of gathering information and evaluating alternatives within the shopping model of consumer behaviour. For the purposes of achieving the set goals the survey will be realized. The result of the survey will be identified factors that are having impact on consumer decision in tourism, and that can help operators of tourism to better communicate with their customers.
Publisher
World Scientific and Engineering Academy and Society (WSEAS)
Subject
Economics and Econometrics,Finance,Business and International Management
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