Business Trust and Communication as Predictors of Business Growth

Abstract

Increased globalization and competition in most industries has greatly changed the execution of different duties and responsibilities most especially the flow of communication in businesses. This has further affected the level of trust in most businesses most especially among the employees and between the business and customers. The main objective of the study was to investigate the effect if business communication and business trust on business growth. Data was collected using an online survey questionnaire from 100 employees of Intrasoft International in Greece. Data collected was analyzed using SPSS and Pearson’s rank correlation coefficient was based on to establish the relationship between variables. The level top which the independent variables predict the dependent variables was established using regression analysis. The study established a positive relationship between business communication and business. A significant and positive relationship was also confirmed between business trust and business growth.