Determination of Factors Affecting the Study Decision of Students at University of Education, Vietnam National University Hanoi

Author:

Tuan Nguyen Anh1,Hieu Au Quang1,Huong Bui Thi Thanh2,Thuy Ha Thi Thanh1,Khuyen Mai Thi1

Affiliation:

1. University of Education, Vietnam National University, Cau Giay, Hanoi, VIETNAM

2. School of Interdisciplinary Study, Vietnam National University, Cau Giay, Hanoi, VIETNAM

Abstract

This research aims to determine and evaluate factors influencing the choice of university of students at University of Education, Vietnam National University, Hanoi (UEd, VNU). In this study, the author used exploratory factor analysis and linear regression methods with survey data of 316 freshmen who are currently studying at the UEd, VNU. The results indicated four important factors affecting students' decision to choose a university, which are 1) quality factor; 2) brand/employment factor; 3) information-promotion factor; 4) consultation factor. The findings of the research provided reference for UEd, VNU to develop appropriate enrollment plans and strategies and improve its effectiveness in the coming time.

Publisher

World Scientific and Engineering Academy and Society (WSEAS)

Subject

Economics and Econometrics,Finance,Business and International Management

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