Perceived Ease of Use and Perceived Usefulness as Determinants of Green IT Attitudes and Engagement Green IT Practice for Environmental IT Performance

Author:

Natasha Cut Annisa Meidina1,Fahrudi Agung Nugroho Luthfi Imam1,Darmawan Ari1

Affiliation:

1. Department of Business Administration, Faculty of Administrative Sciences, University of Brawijaya, Veteran St., Ketawanggede, Kec. Lowokwaru, Malang City, East Java 65145, INDONESIA

Abstract

This research aimed to explore the effect of Perceived Ease of Use, Perceived Usefulness, GIT Attitudes, and Engagement in Green IT Practice on Environmental IT Performance. This research was carried out individually using an online questionnaire to the 230 employees who work in a logistics company in East Java. Data was analyzed using Structural Equation Modelling (SEM). The results show that Perceived Ease-of-Use has a significant effect on GIT Attitude, Perceived Usefulness has a significant effect on GIT Attitude, GIT Attitude has a significant effect on Engagement in GIT Practice, Engagement in GIT Practice has a significant effect on Environmental IT Performance, and Engagement in GIT Practice has a significant effect as a mediator in influencing the relationship between GIT Attitude and Environmental IT Performance. The novelty of this research is integrating the Technology Acceptance Model and Belief-Action-Outcome Framework as the foundation of the conceptual model. Organizations should actively promote and integrate perceived usefulness, Green IT attitudes, and Green IT practices into their operations to achieve better environmental IT performance.

Publisher

World Scientific and Engineering Academy and Society (WSEAS)

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