The Characteristics and Mode Selection of Agricultural Product E-commerce Distribution Marketing-Reference-Cited by-同舟云学术

The Characteristics and Mode Selection of Agricultural Product E-commerce Distribution Marketing

Published:2022-12-15 Issue: Volume:17 Page:535-548
ISSN:2224-2856
Container-title:WSEAS TRANSACTIONS ON SYSTEMS AND CONTROL
language:en
Short-container-title:

Author:

Chu Yuanyuan¹

Affiliation:

1. Lyceum of the Philippines University, Manila 1002, PHILIPPINES

Abstract

In recent years, China’s e-commerce market has become the largest in the world. E-commerce of agricultural products can solve the problems of many traditional marketing modes and bring great convenience. To study the e-commerce mode of agricultural products, the secondary indicator factors of the e-commerce mode of agricultural products are constructed, and the structural equation of 7 hidden factors and 30 observation factors is designed based on the structural equation. On the basis of the above procedures, a questionnaire on the selection of agricultural products e-commerce mode is designed. Through the calculation and analysis of the mode, 6 recessive variables and 27 observation indicators are determined. After the analysis of their relationship, the e-commerce mode selection strategy for agricultural products is finally proposed.

Publisher

World Scientific and Engineering Academy and Society (WSEAS)

Subject

Artificial Intelligence,General Mathematics,Control and Systems Engineering

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