Promoting English Education Through Word-of-mouth: Case of Wall Street Bandung, Indonesia

Abstract

There are many requests for English education as a result of the significance of raising the standard of English communication education in each location. Because it is believed that learning the English language can help one communicate better, it is necessary to have these skills in the workplace. This study examined the impact of word-of-mouth at an Indonesian English-language university. All of the Wall Street English Bandung students were employed as the population in this quantitative analysis. A questionnaire was used to gather information for this type of casual research from 100 students attending the "Wall Street English" institution. Word of mouth and brand image serve as the study's independent variables. The acquired results indicate that word-of-mouth has a large impact on decisions to use the study service when making purchases, and the outcomes of following regressions indicate that brand image also has a significant impact. In this study, recommendations and final suggestions are also covered.