Economic assessment of the enterprise performance and competitiveness

Abstract

The competitiveness of an enterprise is directly related to the quality of its products. Therefore, in the process of production of the relevant assortment of products, it is necessary to optimally adjust the entire production and technological chain, i.e. from the moment of receipt of raw materials to the stage of finished product output. The purpose of the article is to analyze the main economic indicators of competitiveness on the example of “Import Oils” LLP. The subject of the research are organizational and economic relations in the process of increasing the competitiveness of the enterprise. In the process of research, we used methods of differentiated indicators of competitiveness evaluation of enterprise efficiency: liquidity indicators, indicators of financial stability, indicators of enterprise profitability. In this aspect, a special role is played by the process of forming the cost of production, as it forms the basis of pricing of the business entity. Consequently, the enterprise needs discriminatory pricing in those industries where the firm sells its products. In general, along with increasing the competitiveness of the enterprise, improving the quality of products sold and expanding its range, targeted work on the promotion of goods on the market. In this aspect, a special role should be given to issues of improvement of sales channels of the company's products. At the same time competitiveness of economic subjects will allow to form the balanced development of branch markets of separate kinds of production and services.