Peculiarities of using digital technologies in the development of urban tourist routes: the best world practices

Abstract

The relevance of the research is due to the issues of qualitative change in the process of serving tourists in the context of digitalization. The effective using of digital technologies, which allow automating, accelerating and modernizing these processes, will have a positive impact on the level of tourism development in the country. The purpose of the research is to identify the features of using the digital technologies in the development of urban tourist routes based on successful foreign experience. The article uses general scientific methods, in particular the content analysis method, which made it possible to analyze an array of information from theoretical approaches to digitalization and digital technologies in tourism to digital platforms and specialized programs for the development of tourist routes, as well as a graphical interpretation method. The article clearly presents examples and directions of using digital technologies in the tourism industry: BigData, AR / VR, Blockchain, IoT, tourist route development portals, mobile applications. Particular attention is paid to the issues of their use in the development of urban tourist routes. The scheme of the process of interactive involvement in the process of perception of the tourist experience is reflected. On the example of popular urban tourist sites the advantages and results of the introduction of virtual and augmented reality, mobile technology and audio guides are revealed. This study has revealed the role and importance of digital technology in the development of urban tourism routes on the example of international practices.