Incraesing the competitiveness of domestic products

Abstract

In a market economy, one of the key categories is competitiveness. The efficiency of the functioning of the enterprise characterized by the level of competitiveness of the manufactured product. The opening of the Kazakh market to foreign companies has led to a revival of competition. At the same time, a significant part of the products of Kazakh enterprises turned out to be uncompetitive not only in the world, but also in the domestic market. Kazakhstan’s industrial policy today adheres to a non–alternative course towards the development of non–primary sectors of the economy that do not depend on the conditions of world markets [1]. In this regard, there is a need to develop conceptual frameworks for increasing the competitiveness of products of enterprises in the extractive industries. On the example of the light carpet industry the authors of this article studied the global trends in the production of carpets and determined the place of domestic carpet products in the world market. An analysis of the current state of the carpet sub–sector in the domestic market of the Republic of Kazakhstan was carried out. The purpose of the article is to improve the assessing methods for the carpet products competitiveness by using economic and mathematical modeling. The proposed model provides an integrated approach and helps to reduce the cost of carpet products and accordingly, to increase its competitiveness by reducing the costs of its production and marketing. In the research the methods of economic and mathematical modeling, statistical analysis, economic analysis and synthesis, etc. were used. The relevance of the topic of the research is determined by the fact that the development of recommendations to improve the competitiveness of carpet products in the domestic market will contribute to the economic growth of the industry, meeting the requirements of socio-economic development of the country.