Great Sites are closely related to the residents’ life, urban and rural development. In the process of rapid urbanization in China, the protection and utilization of Great Sites are facing unprecedented pressure. Effective knowledge organization with ontology and linked data of Great Sites is a prerequisite for their protection and utilization. In this paper, an interview is conducted to understand the users’ awareness towards Great Sites to build the user-centered ontology. As for designing the Great Site ontology, firstly, the scope of Great Sites is determined. Secondly, CIDOC- CRM and OWL-Time Ontology are reused combining the results of literature research and user interviews. Thirdly, the top-level structure and the specific instances are determined to extract knowledge concepts of Great Sites. Fourthly, they are transformed into classes, data properties and object properties of the Great Site ontology. Later, based on the linked data technology, taking the Great Sites in Xi’an Area as an example, this paper uses D2RQ to publish the linked data set of the knowledge of the Great Sites and realize its opening and sharing. Semantic services such as semantic annotation, semantic retrieval and reasoning are provided based on the ontology.