The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy-Reference-Cited by-同舟云学术

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The Use of Marketing Knowledge in Formulating and Enforcing Consumer Protection Policy

Published: Issue: Volume: Page:1-33
ISSN:
Container-title:Handbook of Marketing and Society
language:
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Author:

Andrews J. Craig

Publisher

SAGE Publications, Inc.

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. What Exactly Is Marketing and Public Policy? Insights for JPPM Researchers;Journal of Public Policy & Marketing;2021-10-27

2. A quantitative approach to segmentation for prescription drug safety programs;Journal of Social Marketing;2016-10-10

3. Surrendering Information through the Looking Glass: Transparency, Trust, and Protection;Journal of Public Policy & Marketing;2016-04

4. Consumer Research at the Federal Trade Commission: My Experiences from 1992 to 1993;Journal of Public Policy & Marketing;2014-09

5. Copy Test Methods to Pretest Advertisements;Wiley International Encyclopedia of Marketing;2010-12-15

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