PORTRAIT OF A SERVICES CONSUMER OF NON-STATE COMMERCIAL MEDICAL ORGANIZATIONS PROVIDING PEDIATRIC OUTPATIENT CARE

Abstract

One of the important tasks in organizing the activities of a non-state commercial medical institution is to create such conditions that the consumer of services has a firm confidence that diagnostics, treatment and rehabilitation correspond to the expected level (quality). Therefore, in order to improve its activities, a non-governmental commercial medical organization constantly monitors what level of service the consumer considers acceptable and how much the structure of patients who applied for paid medical care has changed. The purpose of this study was: to study the social portrait of a services consumer of a non-governmental commercial medical organization providing pediatric medical care. For the study, a sociological survey was used - a survey of parents of underage patients, conducted in a non-governmental commercial medical organization in Kazan. The results obtained showed that in the structure of consumers of medical services in the field of commercial pediatric medical care, women predominate - persons aged 32-37 years; married, with two children; with higher education, mostly employees, with more than 10 years work experience; assessing the financial family situation as “average”, while noting that the child (children) observation by commercial medical organization specialists does not affect the family budget; who have chosen a non-governmental commercial medical organization to monitor the child after the existing unsuccessful experience of visiting the state clinic, having listened to the recommendations of friends, relatives, acquaintances; justify their choice: high professionalism of doctors and nurses; polite, helpful staff and no queues. The main reasons that influenced the choice in favor of a commercial medical institution is the desire to receive better medical care in comfortable conditions. Thus, the study allows us to state that the social portrait of the consumer of paid medical services in the studied commercial pediatric medical organization has not changed over the past 10 years. The medical and social characteristics of the children observed in the studied commercial pediatric medical organization are also given: they are full-term, from 1 or 2 normal pregnancies, born naturally, on the Apgar scale of at least 8/9 points, do not belong to frequently ill children.