Elektronik Ticarette Tersine Lojistik Faaliyetlerinin Yeniden Satın Alma Niyetine Etkisi ve Algılanan Risk Değişkeninin Aracılık Rolü: Hazır Giyim Sektöründe Bir Araştırma

Abstract

The increase in the use of information and communication technologies and the internet has led to an increase in the use of electronic commerce by consumers. The purpose of this article is to reveal how the service provided by the companies and the risk perceived by the consumers in the return process of the ready-to-wear products purchased by the consumers using electronic commerce affect the consumers at the point of repurchase. In this direction, 363 questionnaire forms were collected from consumers online and the collected data were analyzed with SPSS 26 and AMOS 24 package programs. First, reliability and explanatory factor analysis (EFA) were tested with SPSS program, then confirmatory factor analysis (CFA) and hypothesis tests were performed with AMOS program in accordance with the structural equation model. According to the analysis results of the hypothesis test, 5 of the 10 hypotheses were supported and the remaining 5 hypotheses were not supported. As a result, it has been determined that service procurement, one of the subcomponents of reverse logistics, and the mediating variable perceived risk have an effect on repurchase intention. It is also concluded that perceived risk has a mediating role between service purchase and repurchase intention.