Let
H
n
,
r
\mathcal {H}_{n,r}
be the Ariki-Koike algebra associated to the complex reflection group
S
n
⋉
(
Z
/
r
Z
)
n
\mathfrak {S}_n\ltimes (\mathbb {Z}/r\mathbb {Z})^n
, and let
S
(
Λ
)
\mathcal {S}(\varLambda )
be the cyclotomic
q
q
-Schur algebra associated to
H
n
,
r
\mathcal {H}_{n,r}
, introduced by Dipper, James and Mathas. For each
p
=
(
r
1
,
…
,
r
g
)
∈
Z
>
0
g
\mathbf {p} = (r_1, \dots , r_g) \in \mathbb {Z}_{>0}^g
such that
r
1
+
⋯
+
r
g
=
r
r_1 +\cdots + r_g = r
, we define a subalgebra
S
p
\mathcal {S}^{\mathbf {p}}
of
S
(
Λ
)
\mathcal {S}(\varLambda )
and its quotient algebra
S
¯
p
\overline {\mathcal {S}}^{\mathbf {p}}
. It is shown that
S
p
\mathcal {S}^{\mathbf {p}}
is a standardly based algebra and
S
¯
p
\overline {\mathcal {S}}^{\mathbf {p}}
is a cellular algebra. By making use of these algebras, we prove a product formula for decomposition numbers of
S
(
Λ
)
\mathcal {S}(\varLambda )
, which asserts that certain decomposition numbers are expressed as a product of decomposition numbers for various cyclotomic
q
q
-Schur algebras associated to Ariki-Koike algebras
H
n
i
,
r
i
\mathcal {H}_{n_i,r_i}
of smaller rank. This is a generalization of the result of N. Sawada. We also define a modified Ariki-Koike algebra
H
¯
p
\overline {\mathcal {H}}^{\mathbf {p}}
of type
p
\mathbf {p}
, and prove the Schur-Weyl duality between
H
¯
p
\overline {\mathcal {H}}^{\mathbf {p}}
and
S
¯
p
\overline {\mathcal {S}}^{\mathbf {p}}
.