We extend several notions and results from the classical Patterson–Sullivan theory to the setting of Anosov subgroups of higher rank semisimple Lie groups, working primarily with invariant Finsler metrics on associated symmetric spaces. In particular, we prove the equality between the Hausdorff dimensions of flag limit sets, computed with respect to a suitable Gromov (pre-)metric on the flag manifold, and the Finsler critical exponents of Anosov subgroups.