We show that a rank reduction technique for string C-group representations first used in [Adv. Math. 228 (2018), pp. 3207–3222] for the symmetric groups generalizes to arbitrary settings. The technique permits us, among other things, to prove that orthogonal groups defined on
d
d
-dimensional modules over fields of even order greater than 2 possess string C-group representations of all ranks
3
⩽
n
⩽
d
3\leqslant n\leqslant d
. The broad applicability of the rank reduction technique provides fresh impetus to construct, for suitable families of groups, string C-groups of highest possible rank. It also suggests that the alternating group
Alt
(
11
)
\operatorname {Alt}(11)
—the only known group having “rank gaps”—is perhaps more unusual than previously thought.