Engaging media advocacy on self-littering of the environment in Nigeria

Abstract

Self-littering of the environment has become habit among many Nigerians. People on daily basis littered the environment with all kinds of wastes,  and this has affected the aesthetic beauty of the environment.. The study examines media advocacy on self-littering of the environment. The mainobjective of the study was to determine how media advocacy can help to discourage self-littering of the environment. Questionnaire was used as instrument for data collection. A total of 384 respondents were sampled in Benin City, Edo state, Nigeria on the subject matter. The results showed that media advocacy can help to discourage self-littering with the adoption of various communication channels. Inhabitants’ are aware that they littered the environment with dirt but change in behaviour is needed. Consistent media advocacy can bring about that needed change to stop self-littering of the environment. Keywords: Environment; Habit; Littering; Media advocacy; Self-Littering