Abstract
This study provides an analysis of the e-commerce industry in Turkey, with a focus on recent developments, growth, and challenges. The primary objective of the study is to assess the size and growth rate of the e-commerce market in Turkey and identify key trends and emerging business models, such as social commerce and mobile commerce. Additionally, the study evaluates the impact of COVID-19 on e-commerce trends and analyzes the challenges facing the industry. Finally, the study provides recommendations for policymakers, regulators, and industry stakeholders to address the challenges and promote growth and development. The findings are useful for policymakers, industry stakeholders, and researchers to understand the dynamics of the e-commerce industry in Turkey and to develop effective strategies to leverage the opportunities and overcome the challenges.
Reference21 articles.
1. Alkan, Ö., & Ünver, Ş. (2021). Determination of Factors That Affect Use of E-Commerce in Eastern Turkey Through Categorical Data Analysis. Toros Üniversitesi İİSBF Sosyal Bilimler Dergisi, 8(Special Issue on International Symposium of Sustainable Logistics), 22-36.
2. Alkan, Ö., Kucukoglu, H., & Tutar, G. (2021). Modeling of the Factors Affecting E-Commerce Use in Turkey by Categorical Data Analysis Factors Affecting e-Commerce Use. International Journal of Advanced Computer Science and Applications, 12(1).
3. Aydın, E., & Savrul, B. K. (2014). The relationship between globalization and e-commerce: Turkish case. Procedia-Social and Behavioral Sciences, 150, 1267-1276.
4. Borsenberger, C. (2015). The concentration phenomenon in e-commerce. Postal and delivery innovation in the digital economy, 31-41.
5. Basarir-Ozel, B., & Mardikyan, S. (2017). Factors affecting E-commerce adoption: A case of Turkey. The International Journal of Management Science and Information Technology (IJMSIT), (23), 1-11.