Green Marketing Practices for Sustainable Business Growth in Bangladesh: A Case Study of Dhaka City

Abstract

Green marketing is a way to use the environmental benefits of a product or service to promote sales. Many consumers will choose products that do not damage the environment over less environmentally friendly products, even if they cost more. With green marketing, advertisers focus on environmental benefits to sell products such as biodegradable diapers, energy-efficient light bulbs, and environmentally safe detergents. As a Bangladeshi citizens are very much unaware about green marketing which portrait their unconsciousness of environment. Here authors have tried to sketch the problems and prospects of green marketing along with to draw attention of readers’ to make them consciousness about the pollution of environment.  JEL Classification Code: M30; M31; M39